Personal Habitat: A fitness and exercise wear line originally dedicated to fit, feel, function and style. But then tragedy struck a running friend during an evening run. High reflectivity became an equal priority that had to be incorporated into every design.

Personal Habitat is starting here in Grand Rapids. It’s local. That’s important. Personal Habitat is committed to connecting with every locality in which its products will used. Join us. Let’s start a movement: A personal movement and a public movement. Make what you wear and how you exercise your own personal habitat . Then let’s all help make a place that becomes a comfortable and secure mental health personal habitat for all.