Look Good. Feel Good. Be Seen.

At Personal Habitat, our mission is personal.

After a running buddy was struck by a car during the low light hours of an early morning run, Dale, Co-founder + CEO, made it his mission to design high-quality, performance apparel that promotes comfort, style and, most importantly, safety.

And Personal Habitat was formed.

Amanda, Co-founder + COO/CMO, joined Dale on his mission in 2016. Her dedication to creating products that not only look good, but do good, forced us to create a different kind of performance product that is both stylish and sustainable. After meeting Samantha, Design + Technology, and realizing a shared vision to design knit products with eco-friendly products and technologies, Samantha officially joined the team.

With a full team in place, our mission quickly shifted from dream to reality.

We’re excited to introduce our first performance apparel product—our reflective, lightweight beanie (made right here in the USA)!

We source the highest quality wool from partners committed to sustainability. Then, we weave in reflective yarn to keep you safe and seen for whatever activity you enjoy outside. Whether you’re going for a walk around the neighborhood, taking your young child for a stroll, or getting in a daily run, you can feel secure knowing that the reflective yarn in our beanie helps keep you safe and seen without sacrificing performance.

Not only do our beanies look good, but they also do good.

Our patent pending technique allows us to create seam-free products (read: no more hat hair!) with almost zero waste. We manufacture our products in small batches in the United States, so we only produce as much as we need.

Our yarn is spun in Italy using Green Label machinery, solar and hydraulic power, and reverse osmosis for 50% water recycling.

We source our Australian Merino wool ethically and ensure it is certified by a variety of watchdog and voluntary groups who trace fibers from farm to factory. This ensures healthy practices for the animals and authentic fibers for you.

Look Good. Feel Good. Be Seen.

At Personal Habitat, safety and sustainability are woven into the fabric of our being. Now, you can look good, feel good, and be seen doing whatever you enjoy outdoors.

Support our vision and purchase a beanie or make a donation through our Kickstarter today!